A Creative Consultancy

SkeletonKey is a creative consultancy run by Rob Henderson, specialising in bespoke communication, engagement and fundraising. My key principle is to make your communication more effective for you and for your audience.

I’ll work with you to understand your needs, and translate them into actions. My work is evidence-based and outcome-focused, meaning that I use tried and tested principles of communication, and apply them intelligently to achieve the results you want.

You can read more below about the specific services I offer.


SkeletonKey offer a full range of support for charities, arts organisations and other businesses. From copywriting and campaign planning to analysis and audience research, I can help you unlock your potential.

Bespoke Copywriting

Staring at a blank page while trying to find the right words can be tough.

By asking the right questions and hitting the right notes, this bespoke copywriting service can get your message to the people you want to hear it.


Fundraising is a speciality. I ran individual fundraising campaigns for a national organisation for over 10 years raising millions of pounds.

My approach is about making the right ask, to the right people, at the right time.

If you want to increase your average gifts, convert to regular donations or grow your donor pool, I can help take your fundraising to the next level.

Campaign Strategy

I can map out an integrated marketing and communications plan for your organisation, calling on a wealth of experience and know-how.

With timelines, budgets, testing and analytics built in, this strategy service can open doors for you.

Research & Insight

Understanding your audience’s motivation is key to any effective piece of communication.

Through focus groups, extended interviews and quantitative research, I can get to the bottom of what makes people tick.

Click here for some examples.

Discovery & Development

Starting out or not sure what direction to go next?

I can facilitate workshops and planning sessions to help you define your core purpose, work out where you want to go, and help you strategise how to get there.

Design & Branding

Whether you’re after a poster for an event, a brochure to showcase your work, merchandise or design templates you can use to promote what you do, I can help.